Website Storytelling Magic: Part 1
Are you ready to start and grow a business, but have no idea where to start?
Learn how to connect with your target audience or customers before you even say a word.
By the end of this course, you'll have all resources you need to establish the authority to go generate your first $1k in revenue from your new business.
Are you ready to communicate with your target audience or customers before even saying a word?
With Brand Identity in a Weekend, you'll learn how to reach your target audience with a fresh logo, fonts, and color palette strategically designed to visually communicate the story of your products, services and what sets your company apart. Through visual communication, you'll build a brand identity that will:
- Connect with your target audience and customers before you even say a word, using the language & science of visual communication
- Visually communicate the story of your brand values, products and services and what makes them unique
- Build your authority and professional credibility through visually pleasing, cohesive design
- Give your business the professional polish you need to start making sales, so you can take your concept from idea to revenue within the week
- Save 3-6 weeks of time and money on designing & developing your website and creating your marketing materials
- Establish your full ownership and control over your brand materials, so you’ll be empowered to make tweaks and improvements as your business expands and evolves
Introducing:
Brand Identity in a Weekend
Your Guide to Visual Communication Through Storytelling
You'll learn how to...
- Create your color palette
- Choose your signature fonts
- Design your logo
- Create a favicon for your website
- Choose images for your website
- Package up your files to make handoff to your web designer or developer as easy as pie
- Use the design assets you've created for your website, business cards, posters, signage, and other advertisements or marketing materials
This course will show you how to create a brand identity (and a website!) that is:
- Flexible
- Easy to update and repurpose
- Able & ready to grow with you
- Efficient to manage & update
- Designed to serve your needs for at least 3+ years before you need a refresh
All in an easy-to-follow video format where you'll be looking over my shoulder, with lessons designed to make this simple to do on your own.
Hold on a sec...
I have questions =)
Why is brand identity so important?
Brand identity is about visual communication. At core, all branding is about nothing more than communication—just like a conversation, just like an email, just like any other interaction we have with a fellow human being. It’s just that in this case, we’re not communicating with someone by talking to them: we’re communicating using visual imagery.
In other words, your brand identity is all about visual communication, the ability to communicate the brand values and value proposition of your products and services through pictures. We’ll talk about brand values and your value proposition more in our course.
Who will benefit from this course?
While this course is targeted at business owners and founders, if you are a Graphic Designer, Logo Maker, Brand Identity Designer, or Web Graphic Creator and looking for a scaleable, repeatable system that will help streamline your business processes and maximize the impact you have for your clients, this course will give you the blueprint you need to get started.
How much time will I save by taking this course?
In my web development business, most of my clients wind up spending 3-6 weeks of time and money to hash out their brand identity, going through rounds and rounds of revisions. Sometimes they’ve also spent thousands of dollars on fancy PowerPoints or PDFs that display their new brand identity materials in beautiful ways, but provide no useful information whatsoever for when it comes to expanding their brand identity into web design and development.
Both the time spent and the fancy display materials are completely unnecessary. Brand identity design is something that you can do for yourself in a weekend, and your materials will be on par with the top 20% of my clients. They’ll be correctly formatted, visually pleasing, and optimized for web display.
In this class I’ll also walk you through exactly what you’ll need to present to your web designer and/or web developer so that they can best serve you, no fancy PowerPoint layouts or PDFs needed.
Do I need design skills to be good at this?
If you have a passion for design software you’ll have a leg up, but you don’t need to be a designer to create a brand identity that feels “right” and looks good. The most important thing in successfully creating your brand identity are a few simple formulas for understanding what makes a good brand identity, and then the basic know-how on how to get the ideas from your head onto a screen. We’ll walk you through all of this, it’s way more straightforward than you might think.
What tech skills do I need to succeed in this course?
Very few. I’m serious. If you can work your way around Microsoft Word/Google Docs, send an email, and maybe have once or twice dabbled in making changes to an Excel/Google Sheets document, you’ll be fine. Similarly, if you’ve ever created an online newsletter, built an online survey, or created anything in InDesign you’ll be fine as well.
What makes this course unique?
- How to cultivate taste and identify what makes a good logo and a strong brand identity
- How to prepare the branding materials you have for handoff to your web designers & developers, to ensure your website build process runs smoothly
- How to use the branding materials you've built to make print materials like business cards, posters & signs
- Last but not least (in fact, perhaps most importantly!), our members-only Facebook group will give you a chance to test your branding on a live audience in a collaborative setting. You'll be able to solicit feedback, ideas or help, and check whether your branding is actually connecting.
Bonuses
#1 Audience Profile Builder
#2 Working with web designers & developers: What files to send them and why
Learn how to package your brand identity to send it your web designer or developer, to make handoff as easy as pie and ensure your website process runs smoothly.
